In May 2021, Kellogg subsidiary Morningstar Farms changed the recipe of their Original Breakfast Sausage patties to align with a new company-wide vegan initiative. This effort was spearheaded by Sara Young, VP & GM at Morningstar Farms / Plant-based Proteins for Kellogg Company. 

The results were terrible! The flavor and texture were changed completely and without regard to the much-loved, decades old recipe that many people love. Morningstar has alienated their original customer base with this change, and created an inferior product. 

Most upsettingly, hundreds and hundreds of complaints across multiple vendor sites and social media channels have gone unaddressed.

There are accounts of parents with special needs children who have limited food choices, elderly people who have been robbed of a comfort food, and non-vegetarians trying to lessen the environmental impacts of their food choices who have now reverted to meat-eating. 

We want to know that you are working to address this problem. Many have suggested creating two products: one that uses the original recipe and one that caters to vegans. People don’t care HOW you fix this taste/texture problem - just please do it! 

Customers deserve to be heard and acknowledged. We have spent our hard-earned money and helped build your company with our support. You wouldn’t be here without us!

Kellogg Company - Sara Young, Please respond to us and acknowledge the problems with the Breakfast Sausage Patties. It’s the right thing to do.