

Keep the Union Jack Flags Flying Over Oxford and Regent Streets Year-Round
The Issue
Every year, the Union Jack flags transform Oxford and Regent Streets into a stunning display of color and vibrancy, offering a beautiful sight for locals and visitors alike. This tradition has become especially meaningful during significant events like VE Day, with the 80th anniversary commemorations this year showing just how much people appreciate the flags. Tourists, many visiting for the first time, stop to take photos and share their admiration online, capturing the moment and the sense of occasion the flags create.
However, all too soon, the flags are taken down — with no ceremony or explanation. The vibrant energy they bring disappears, leaving behind the same familiar streets without the visual impact they provide. The only other time the streets feel as alive is when the magnificent Christmas decorations are up — but that’s only for a brief period.
We are calling on The Crown Estate, Westminster City Council, and The New West End Company — the organisations responsible for managing these flags — to make this iconic display a year-round feature. Let’s keep the Union Jack flags flying, or at the very least, keep them up for a longer portion of the year, such as during national holidays, the summer tourism season, royal anniversaries, and other culturally significant dates.
These flags aren't just a decoration; they’re a symbol of the cultural richness and history of London that resonates with people from all walks of life.
For the thousands of tourists who pass through these streets every day, seeing the Union Jack flying high is a meaningful experience. It’s a part of the London atmosphere that many look forward to, a symbol that captures the essence of the city.
By keeping the Union Jack flags up longer, we’re not only enhancing the visual appeal of the city but also contributing to the unique experience of those visiting. It would be a small but powerful gesture to make these vibrant symbols a permanent feature in the heart of London.
Let’s not take them down — let’s keep them flying higher. Sign this petition to show your support for making the Union Jack a lasting part of London’s iconic streetscape.
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The Issue
Every year, the Union Jack flags transform Oxford and Regent Streets into a stunning display of color and vibrancy, offering a beautiful sight for locals and visitors alike. This tradition has become especially meaningful during significant events like VE Day, with the 80th anniversary commemorations this year showing just how much people appreciate the flags. Tourists, many visiting for the first time, stop to take photos and share their admiration online, capturing the moment and the sense of occasion the flags create.
However, all too soon, the flags are taken down — with no ceremony or explanation. The vibrant energy they bring disappears, leaving behind the same familiar streets without the visual impact they provide. The only other time the streets feel as alive is when the magnificent Christmas decorations are up — but that’s only for a brief period.
We are calling on The Crown Estate, Westminster City Council, and The New West End Company — the organisations responsible for managing these flags — to make this iconic display a year-round feature. Let’s keep the Union Jack flags flying, or at the very least, keep them up for a longer portion of the year, such as during national holidays, the summer tourism season, royal anniversaries, and other culturally significant dates.
These flags aren't just a decoration; they’re a symbol of the cultural richness and history of London that resonates with people from all walks of life.
For the thousands of tourists who pass through these streets every day, seeing the Union Jack flying high is a meaningful experience. It’s a part of the London atmosphere that many look forward to, a symbol that captures the essence of the city.
By keeping the Union Jack flags up longer, we’re not only enhancing the visual appeal of the city but also contributing to the unique experience of those visiting. It would be a small but powerful gesture to make these vibrant symbols a permanent feature in the heart of London.
Let’s not take them down — let’s keep them flying higher. Sign this petition to show your support for making the Union Jack a lasting part of London’s iconic streetscape.
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Petition created on 5 May 2025