Along with cherished memories over warm cups of coffee, I hold a deep affection for Starbucks, particularly for some of the 13 drinks that are about to be discontinued. These beverages hold personal significance as they were often shared with loved ones. They symbolize far more than just ingredients mixed in a cup, they are a part of our emotional journeys. However, Starbucks has decided to remove these 13 drinks from their menu, much to the disappointment of many customers like myself.

We were told that Starbucks is cutting these drinks from the menu to improve efficiency, but the true problem probably has something to do with the "200,000 Sharpies" being purchased to write personal messages on every single order. I would much rather have the 13 drinks back than to squint at a handwritten message illegibly scrawled sideways on my cup:

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Not only do these 13 drinks foster personal connections, but they also contribute to Starbucks' distinct brand identity and customer appeal. According to a study at the Harvard Business School, effective product variety, such as the diverse drink options at Starbucks, can significantly increase customer satisfaction and loyalty (Harvard Business School, 2019). By discontinuing these drinks, Starbucks runs the risk of diminishing customer satisfaction and overall brand loyalty.

We understand that these decisions are often guided by trends and sales performance, but we believe Starbucks, as a corporation, can also embody the values of its customers, who value the rich array of options, including these 13 drinks that will be dearly missed. 

Please join me in calling on Starbucks to keep these 13 discontinued drinks back into their menus. Let's preserve not just the flavors we love, but also the memories, and the community they foster. Sign the petition today. Let our voices be heard loud and clear—all our favorite drinks should find their way back to Starbucks' menu. Let's make it happen together.

*I have made the CEO of Starbucks and 25 other major associates aware of this issue as of now and will continue to contact the company until we have reached success!*