In 2021, Ballymore announced a strategic partnership with Sainsbury’s to build “Project Flourish”, a £1.7 billion regeneration scheme with 3,500 housing units on the Royal Borough of Kensington and Chelsea’s last remaining brownfield site.

This large scale development which stretches over 18 acres from Ladbroke Grove to North Kensington, features a bigger Sainsbury's surrounded by 20-30 storey high tower blocks, completely at odds with the low rise residential housing of the surrounding area. 

As a local resident, I made this video to provide more information about the development and raise awareness about its potential impact on our local community and the environment.

Please watch this video:

If we don't stop this development there will be increased traffic, more pollution, 10 years of noisy construction work and following the Southall Gasworks health scare reported in the Guardian on 27, April 2023, potential health risks to local residents from digging up contaminated land on the historical Kensal Gasworks site.

We only have 2 months left to object to this development before Ballymore submit their planning application to the Royal Borough of Kensington and Chelsea at the end of June.  

Please sign our petition

This campaign is being organised by KTRA (Kensal Triangle Residents Association) co-ordinating with the wider community in North Kensington, Ladbroke Grove and Notting Hill Gate.

We need 30,000 signatures to stop Ballymore’s existing large scale development in favour of a smaller, low rise, sustainable alternative which has the potential to provide North Kensington with attractive affordable canal-side accommodation which could be the pride of the community. (See our website for details)

If you object to this development, please sign this petition.

THANK YOU FOR YOUR SUPPORT