My 11 year old daughter was with her grandfather in the Blue Mountains a few days ago, when she read the slogan:
'In every princess, there's a little slut who wants to try it just once'
on the back of a Wicked Camper van.
This is the only way I can explain how offensive it is.
When one reads such a slogan, the same thing happens to every person who understands it - which my 11 yr old did - we picture it. This business, makes us picture that and many other degrading things.
You can either gain pleasure from this image or disgust.
Those who gain pleasure are the problem - yet they have a platform to spread their vile perspectives.
My daughter was upset by this because she felt, as a girl, that the slogan was refering to her and it made her fear being perceived that way - especially by someone she may cross paths with who may agree with that perspective.
This particular phrase promotes paedophilia and resonates very badly with everyone who thinks it's abhorrent to sexually assault a girl, especially by groomed males who think 'she wants it'.
Slogans such as this ring too familiar to real life attrocities, such as the recent discovery of Rolf Harris's sexual assaults; enacting on a girl as young as eight.
It is inconceivable that Wicked Campers choose to not only write the misogynistic 'joke' but also then publicise it through their moving, billboard vans.
Disgustingly they have also promoted that, 'Fat girls are harder to kidnap.'
Shame on them.
Adult females are also degraded into sexual objectification and disrespect - with slogans on show for people of all ages to indiscriminately see and absorb:
'A wife: An attachement you screw on the bed to get the housework done.'
'A blowjob is a great last minute gift!'
'I wouldn't trust anything that bleeds for five days and doesn't die!'
Racism has also played a part with slogans such as:
'Save the whales, harpoon a Jap.'
You get the idea.
Are you happy with this?
This business (amongst many others) thrives on pleasing a small demographic of people, who find it funny to mock those who may be living the horrible realities perspectives such as these manifest.
But we are the majority, not them.
Enough. It is time to say enough - with calm, intelligent but firm resolve.
We must become Actionists - by looking at the action that is being performed, (regardless of gender), deciding whether it's good for us as a species and calling it out if it isn't; demand change.
This is not good. I'm calling it out.