Dear Whole Foods and Sprouts Farmers Market:

As a longtime Whole Foods and Sprouts Farmers Market customer who does not consume animal products I propose the idea of Whole Foods and Sprouts Farmers Market establishing a dedicated "Plant-Based Check Out" line intended for only plant-based or Vegan food items.

Vegans don't like to be surrounded by items containing animals' flesh, chickens' eggs, or cows' breast secretions (dairy) because we are reminded of the devastation animal agriculture (including "grass-fed, free-range, organic") causes to the animals, the environment, our health, our economy, our ethics/logic systems and world hunger and war instead of world peace.

In fact, we prefer to eliminate any cross contamination and seek to avoid those animal aisles completely, or what Vegans call "The Morgue".

A dedicated "Plant-Based Check Out" line would demonstrate you are listening to the needs of your customers and would be in alignment with your respective mission and passion statements:

"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market."

"At Sprouts, we believe healthy living is a journey and every meal is a choice. We love to inspire, educate and empower every person to eat healthier and live a better life. This isn't just a mission. It's our passion."

With the incentive of having an exclusive checkout (like the HOV lane), people will become more cognizant of making Sustainable, environmentally-friendly, healthy and compassionate choices, while like-minded consumers will have the opportunity to connect with one another. 

Respectfully and compassionately yours,

John Bergdoll
Karen P. Call