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End gender-stereotyping in children's clothes

This petition had 159 supporters


Little girls can like robots and fire engines.  Little boys can like teddy bears and rabbits.  So why do clothing retailers like Gap, Marks & Spencer, Debenhams, John Lewis and shoe retailers like Clarks assume old-fashioned gender stereo-typing when they advertise on their websites?  As the parent of a young child, I have to look in the boys' section if I want to find robots, fire engines, dinosaurs, space rockets etc, when in reality things like pyjamas, t-shirts, socks, shoes up to the age of 6 or 7 years old can easily be unisex.  Girls go on adventures too!  Sometimes they want to be princesses and sometimes they want to drive a space rocket.

So Gap, Marks & Spencer, Debenhams, John Lewis - stop perpetuating these stereotypes!  There is no need for it in this day and age.  Advertise robots in both boys and girls clothing and you can double your intended market audience.  Clarks and other shoe retailers - please can we have more gender-neutral shoes?  Some girls love pink or flowery shoes which is great, but some girls want more choice than that.  Boost your business and allow girls and boys to realise their dreams whatever they may be.



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