American businesses don't typically walk away from money-making opportunities for ethical reasons.

But Kellogg's did!  

The cereal giant has voluntarily pulled its advertising dollars from Breitbart News, which has been linked to white nationalism in the wake of  former executive chairman of Breitbart News, Steve Bannon, becoming the chief strategist for the Trump administration.

Not only is Kellogg's behaving ethically by putting American values and morals above capitalism, it's also a responsible employer which hires union workers and treats its employees with dignity and respect.

As Ethical Consumers, we need to support businesses that do the right thing and reward them with our patronage.  Sign this petition stating you will support this ethical company by continuing to buy Kellogg's products. Take a selfie holding a box of cereal, a Pop Tart or another Kellogg's snack and post it with  #keepbuyingkelloggs.

Thank you Kellogg's!