Bring Back "The Way Life Should Be"

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Bring Back "The Way Life Should Be"

This petition made change with 770 supporters!
Richard Lations started this petition to Janet Mills

My father-in-law, Michael Townsend, came up with the slogan, "The Way Life Should Be". Since it first appeared in 1987, it's been embraced across our great state and reused, repurposed, and cherished by many - in slogans for local businesses and in our conversations with friends and family. Everyone has winked and said "the way ______ should be" at least once.

I was upset to see LePage modify the sign at the entrance to our state that's stood as a landmark for so many. To me, it seemed unnecessary, and diminished the real message of the sign. I'm even sadder to see our new governor, Janet Mills, has replaced it.

I am a proud supporter of Governor Mills, and I am not opposed to the "Welcome Home" message. I'm happy to see it written on the ceiling of the jet bridge when I step off the plane at PWM. It's a happy reminder of home. But I cannot support removing the slogan that means so much to so many of us from our borders.

I implore the governor to reinstate "The Way Life Should Be" where it belongs. If you must make your own mark, then add "Welcome Home" alongside it. But please do not take this cherished part of our home away from us.

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An excerpt from Downeast Magazine with the story behind the slogan:

...it was his memory of being a New Jerseyite vacationing at a friend's house in Lubec that inspired the phrase.

"We saw a friend of his pulling up lobster traps in Johnson Bay," Townsend recalls. "We got in a rowboat, bought some lobsters, and boiled them up. We went out on the deck and ate the lobsters, throwing the shells over the railing into the bay. And that was the feeling: this is the way life should be. I felt like I could breathe for the first time in my life."

Not long after, Townsend, who had been working for a Manhattan advertising firm, landed a job with a Portland agency whose contract with the Maine Office of Tourism was about to expire. "We had one more campaign to go, and we thought if we can come up with a killer line, it will be easier for us to retain the account," Townsend says. "I was thinking about it every day for two weeks, when suddenly it came to me."

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This petition made change with 770 supporters!

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