"I'M A LIVING CREATURE, GET ME OUT OF HERE!" End cruelty of live creatures on ITV now!

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For years, members of the public and animal welfare organisations including the RSPCA in NSW Australia, and now here in the UK, have expressed their concerns to ITV about the treatment of live creatures being used for 'entertainment' on ITV's 'I'm a Celebrity ... Get me out of here."

Having ceased watching your show years ago for this reason, I had hoped that, as a Welsh resident, perhaps this year things would be different. But relocation to Wales has sadly not meant a change in the exploitation of non-human creatures that has prevailed in your Australian shows for so many years. 

What does this unethical treatment of living creatures teach children? And when it has been well-established that the link between the abuse of vulnerable humans so often starts with the abuse of non-human creatures, it is shameful that ITV still considers public entertainment is well-served by using this same jaded, unethical format. At a time when our society is being urged to respect non-human life forms and our environment, ITV continues to laugh in the face of this serious issue in favour of ratings and sponsorship deals. 

While your production teams remain so lacking in creativity and ethics that they are incapable of setting challenges for 'celebrities' that don't involve the abuse of 'non-human' creatures, I urge caring members of the public to join me and  #BoycottImACelebrity2020