- The #makethespace petition is currently edging towards 6800 supporters and has gathered a bit of media attention in the last few weeks! Click on the links below to have a read of the latest media articles featuring the campaign.
Gritty Pretty magazine article
- I have also received a comment from Alexandra Shadbolt, Maybelline Marketing Director, who has offered her support of the trials and outlined Maybelline's exciting future plans, committing to working towards inclusion for people of all skin colours to be able to access cosmetics equally.
“We have been working with Coles and Woolworths to range all 40 shades of Fit Me Matte & Poreless Foundation, ensuring a wider range of foundation shades are available to their shoppers.
Previously, offerings for a diverse shade breadth have been limited to expensive, luxury foundation brands & retailers, so we are really proud to drive change across the mass market whilst providing affordable and accessible solutions.
To further build on the current expansion, we are also looking forward to doubling our Fit Me Dewy & Smooth foundation range in Australia from 12 to 24 shades in early 2022, which we are hoping will also be available on the shelves at both Coles and Woolworths.
The full range of Fit Me Foundation shades will also be available through our existing pharmacy retail partners, including Chemist Warehouse & Priceline from February 2022.”
- The Coles and Woolworths trials of all 40 shades are still currently running (all details on eligible stores can be found at www.makethespace.org). Please note that the stands in the Coles stores are located away from the beauty aisle!
To continue to show your support for the campaign, please:
Upload a #makethespace photo to the selfie wall
Thanks to all your support, we are beginning to see real change happening! Please continue to support the movement however you can!
Bec x