Thanks to your support, both Coles and Woolworths have now begun selling all 40 shades of Maybelline Fit me foundation as a trial in selected stores.

I need your help to make these trials a permanent feature in supermarkets so people of colour can access affordable make-up in Australia.

Everyone deserves the right to purchase affordable makeup products in-store regardless of skin colour.

Today, can you participate in this selfie challenge to show your support as an ally? Everyone is welcome to participate - open to all ages, genders and races!

You can join this action by posting a photo of yourself holding a sign that reads: #MakeTheSpace.

We will be using the images to push the campaign and show retailers that the Australian public want diverse make-up shade ranges in stores.

Click here to add your selfie to the #MakeTheSpace wall.

Feel free to include any products you purchase during the trial periods or the Maybelline stand at your local Coles in your photo! You can also post your image on Instagram and tag @makethespaceaus when you do so!

Here are the list of stores stocking the new full range at Coles (in-store and online in surrounding suburbs) and Woolworths (online only).

Please share this petition and action with your friends and family. If we are to be successful, we need everyone’s support.

Thank you!

Rebecca