Legal Cannabis Industry Demands Better Regulation and Policies from Instagram

Legal Cannabis Industry Demands Better Regulation and Policies from Instagram

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WeedTube started this petition to Instagram and

With mass legalization of medicinal and recreational cannabis happening at a rapid rate across the country, mainstream social media platforms like Instagram have a key responsibility to allow a fair and equal opportunity to legally operating businesses and content creators within that industry. 


Instagram has been actively suppressing and deleting accounts and content related to legal cannabis for years. The deletion of this content, posted by creators who are consuming their product legally or brands within the industry that operate legally, significantly prevents fair and equal marketing opportunities in a rapidly growing industry. The legal operating cannabis industry demands that Instagram update the current policies relating to cannabis to properly reflect the current legal standings across the country and more transparently regulate what content is allowed. The industry as a whole is more than willing to operate within any properly outlayed policies, and would be willing to aid Instagram in their regulatory processes as well. If Instagram fails to make these changes the platform will be excessively responsible for creating an unfair monopoly within an industry that has incredible opportunity for small businesses owned by a diverse collective of individuals. 


Cannabis has now been legalized for medicinal use in 37 states while 18 states have legalized recreationally. As cannabis reform happens across our country and our neighbor to the north Canada legalized federally in 2018, the growth of the cannabis industry has been explosive to say the least. When taking into consideration this rapid growth of an industry, the majority of the cannabis community is in agreement that the industry must remain an equal opportunity playing field for all. Especially in these critical times prior to full federal legalization at which time many large corporations will begin their journey into the world of cannabis. Instagram and other social media platforms like it play a large part in the success of these smaller businesses within the industry, and it’s important to hold the platform accountable in this regard. 


Instagram’s current “policy” as it relates to cannabis prohibits: “attempts by individuals, manufacturers and retailers to purchase, sell or trade” marijuana. This policy would be an acceptable one if that was the only type of content and accounts to receive the heavy regulation that often ends in the permanent deletion of accounts. However, accounts are often deleted without violating this current policy. Once the accounts are deleted, no guidance is given from Instagram about how the account holder can then work within the policy in the future. 


The goal of this petition is to receive 1,000,000 signatures requesting that Instagram Leadership join a roundtable discussion with experts in the cannabis industry to update their policies and regulations around legal cannabis content to provide fair and equal opportunity to our rapidly growing industry. 

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At 15,000 signatures, this petition becomes one of the top signed on Change.org!