Fair & Lovely is a facial cream that claims to lighten one’s complexion. It is popular all over Asia and is a product of colorism and anti-Blackness.

Fair & Lovely tells us that there is something wrong with our color, that we have to be light in order to feel beautiful. In order to feel worthy. It negatively impacts a person’s self-esteem from a very young age, warping their sense of self, as well as how they perceive others.

Fair & Lovely is ultimately a result of colonialist mentality. In this day and age, it is high time we learn that every shade is beautiful. We call for Hindustan Unilever Limited, a subsidiary of Unilever, to discontinue the production of Fair & Lovely immediately.