Easter is the second top-selling confectionery holiday of the year and many chocolate lovers will be snatching up the iconic Cadbury Creme Egg for this special day. Around the world, Cadbury treats are made even sweeter by being produced using Fair Trade Certified cocoa -- keeping their product un-tainted by the rampant child slavery in the cocoa industry.
Cadbury, now owned by Kraft Foods, has made major commitments to using cocoa produced in compliance with international labor rights standards in certain chocolate products in many countries from the U.K. to Australia to Canada. That's a big deal when much cocoa from the largest cocoa producing region of West Africa has been tainted by abuses like child labor, forced labor and trafficking.
However, in the U.S., Cadbury Creme Eggs aren't made by Cadbury at all. They are actually produced under a license by the Hershey Company. While Cadbury has been able to expand its Fair Trade and responsible cocoa sourcing policies in many corners of the globe, consumers in the U.S. will have to hunt extra hard for Easter eggs made under fair conditions. The unfortunate reality is that Hershey is lagging behind its competitors in sourcing cocoa that has been certified by independent, third parties to address forced labor, child labor and trafficking. Easter is a time of renewal, rebirth and liberation. Hershey can honor the spirit of this holiday -- and the commitment Cadbury has made to supporting cocoa growing communities -- by extending Fair Trade Certified Cadbury Easter eggs to the U.S. market.
As a company committed to supporting children, I would love to see Hershey help Cadbury to extends its Fair Trade Certified products to the U.S. market. Easter is a time of renewal, rebirth and liberation. Won't Hershey honor this important holiday by committing to using Fair Trade Certified cocoa for Cadbury Easter Eggs in the U.S.?
As a recent independent analysis of cocoa in West Africa by a research team from Tulane University recommended, the chocolate "industry should continue to scale up its consumption -- and publicly commit to new procurement targets -- of product certified cocoa, specifically in the U.S. market." What better way to start than with Fair Trade Certified Cadbury Creme Eggs this Easter?