nood is a photo editing app we created to battle the shame, restriction, and hypocrisy women face on the subject of nudity. It uses body-positive stickers to undermine censorship of the female form on social media platforms. By advocating for the empowerment of the female form and embracing nudity as expression, we hope to change the way female #noodity is perceived.

We recently submitted our app to the Apple App Store and were rejected due to “objectionable material." As stated in guidelines, objectionable content is qualified as overtly sexual or pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings."

nood is none of those things. It celebrates the beauty and life surrounding the female form. It shouldn't be seen as shameful, dirty, or inherently sexual. By deeming minimally-illustrated ladyparts as "inappropriate," the App Store is perpetuating the problem. Women's nipples aren't the problem. Sexual objectification is the problem.

This is particularly frustrating as there are far more “inappropriate and suggestive” apps that exist in the App Store, such as Sex Dice, Dirtymoji, and Perfect Girlfriend. This sends out a message that a woman’s body is socially acceptable when it’s objectified and sexualized in media, but not on her own terms. So we’re calling bullshit.