In 1983, Marvel Comics introduced the comic book character Beta Ray Bill, an alien from the Korbinite race who is worthy of lifting Thor's hammer Mjolnir.   Beta Ray Bill is a fan favorite ally of Thor's, who originally wore a variation of Thor's outfit and wields his own enchanted hammer called Stormbreaker.  The character has appeared in several animated series, video games and merchandise such as action figures due to his popularity.

While Beta Ray Bill has been made into action figures in the past, such as the  2019 "Marvel Legends" toyline where the Build-A-Figure was the Smart Hulk from 'Avengers: Doomsday', Hasbro has not made a new "Marvel Legends" figure of Beta Ray Bill in his classic outfit.  The last time a new figure of Beta Ray Bill in his classic comic book costume was made was for Toy Biz's "Marvel Legends" series in 2006 as part of the M.O.D.O.K. Build-A-Figure wave.

We, the fans, would like to see Hasbro make a new figure of Beta Ray Bill in his classic comic book costume, on a new body mold, with new alternate heads and hands, an accessory of Thor's hammer Mjolnir and an accessory of Bill's hammer Stormbreaker for fans to add to their collections.