Add Black Widow to the AVENGERS action figure pack

The Issue

My friend's ten year old daughter was devastated when her favorite Avenger wasn't included in the pack with the other four Avengers. Little girls need better messages from toy companies than that women's contributions don't count or that a female is less of a superhero. Currently, females make up 46% of the viewing audience for superhero movies like The Avengers, but Marvel's Agents of Shield TV show boasts an even higher percentage of female viewers because of all the strong, brave women characters on the program. Currently there is only one female Avenger out of the five, and to add insult to injury, HASBRO toy maker has decided her action figure  doesn't even merit a mention. On TV and in print promos, Hasbro is promoting only four of the five Avengers, leaving the lone female out.

Girls need strong and capable female role models. Please sign my petition asking HASBRO to add more of the the female AVENGER movable action figures to the boxes of pre-packaged action figures for the growing number of girls for whom just dressing up a fashion doll doesn't cut it anymore. Please promote the female action figure along with the other four Avenger action figures.

My name is Patricia V. Davis. I am the author of The Diva Doctrine, a collection of empowering messages for young women and the founder of the Women’s PowerStrategy™ Conference, which sponsors women and teen girls to attend. Please help me in the fight to empower the next generation of young women to be all they can be. Sign the petition and tell HASBRO that they are being exclusionary and sexist by not promoting the female action figure in their new line of toys.

Thank you!

 

 

 

avatar of the starter
Patricia V DavisPetition StarterAuthor of THE SECRET SPICE CAFE TRILOGY and founder of The Women's PowerStrategy Conference
Victory
This petition made change with 4,360 supporters!

The Issue

My friend's ten year old daughter was devastated when her favorite Avenger wasn't included in the pack with the other four Avengers. Little girls need better messages from toy companies than that women's contributions don't count or that a female is less of a superhero. Currently, females make up 46% of the viewing audience for superhero movies like The Avengers, but Marvel's Agents of Shield TV show boasts an even higher percentage of female viewers because of all the strong, brave women characters on the program. Currently there is only one female Avenger out of the five, and to add insult to injury, HASBRO toy maker has decided her action figure  doesn't even merit a mention. On TV and in print promos, Hasbro is promoting only four of the five Avengers, leaving the lone female out.

Girls need strong and capable female role models. Please sign my petition asking HASBRO to add more of the the female AVENGER movable action figures to the boxes of pre-packaged action figures for the growing number of girls for whom just dressing up a fashion doll doesn't cut it anymore. Please promote the female action figure along with the other four Avenger action figures.

My name is Patricia V. Davis. I am the author of The Diva Doctrine, a collection of empowering messages for young women and the founder of the Women’s PowerStrategy™ Conference, which sponsors women and teen girls to attend. Please help me in the fight to empower the next generation of young women to be all they can be. Sign the petition and tell HASBRO that they are being exclusionary and sexist by not promoting the female action figure in their new line of toys.

Thank you!

 

 

 

avatar of the starter
Patricia V DavisPetition StarterAuthor of THE SECRET SPICE CAFE TRILOGY and founder of The Women's PowerStrategy Conference

Victory

This petition made change with 4,360 supporters!

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The Decision Makers

Leslie Ferraro
Leslie Ferraro
President, Walt Disney Consumer Products
Deborah M. Thomas
Deborah M. Thomas
CFO, Hasbro
Petition updates

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Petition created on May 1, 2015