An application was submitted to Hammersmith and Fulham council to erect a 29-storey building at 227 Wood Lane, W12 0DG, London.
The residents in the area oppose the plan for many reasons; the most pressing of which I have listed below:

• It falls outside of the White City Regeneration Area (WCRA). The planning conditions outside WCRA state that new developments ought to be low to medium rise. 29 storey significantly exceeds this.
• It is a major development. Due to the smaller nature of the sites outside of the Regeneration Areas, LBHF does not expect major development sites to come forward outside of Regeneration Areas
  29 storey is disruptive to the skyline outside of the WCRA. Policy Doc 3 on tall buildings states LBHF resists developments causing such disruption. 
• It does not reflect the key element of LBHF strategy to provide a significant proportion of new housing as low to medium rise housing with gardens and shared amenity space.
• The applicant has not declared ownership of land right next to the site: i.e. Nightingale House and green area at back of Cavell House. This ownership has to be made clear so the application can be evaluated based on the owner's long-term plans for the whole site. This will realistically be to use one approval to justify replacing Nightingale House with another tower.
• It provides only a maximum of 20% of affordable housing (350 coliving apartments for private rent – 80 flats social/ affordable) – LBHF target for newly built is minimum 50%.  The developers are demanding an almost 13% return, offset against the small amount of social housing provision. from the 80, only 44 will be generated and the remaining 36 flats are already existing with the current residents.
• The distance from the proposed building to residential houses is less than 90 meters away. Once erected the building will block the view for the surrounding house, in addition to the poor light, the unsightly large tower will have an unaesthetic appeal to the neighbourhood as a whole.
• Residents of Cavell Pankhurst, Christie, Holst, Cavell House and Bentworth Road were not approached by developers to help shape plans until January 2020
• The surrounding neighbourhood is a family oriented community with a primary and secondary school. The proposed building will have an impact on the families residing in the area, as it will create an industrial feel to a residential space.
• More recently with the new developments in this part of west London, many people are moving to the area creating a dense population affecting travel on the underground and congestion. More development and high rise buildings to attract investors and people would further aggravate the situation for all the current residents
• While I encourage the development and improvement to my area and welcome proposals that add value, and improvement to our leisure and lifestyle, I urge the council to do so in a responsible manner that does not disadvantage the local residents and create a burden on their lifestyle. I further urge the local council to respect the wishes of the residents and not approve the proposal for the 29 story building and for future developments, consider the local population.

The people who would like to help us to stop this project, can oppose it on the councils website on the following Link:
https://public-access.lbhf.gov.uk/online-applications/applicationDetails.do?activeTab=constraints&keyVal=Q45KF6BI0IE00