Gucci Rush has been pulled out from production, what, 10 years ago, and we still have so many people rediscovering it (even at these crazy prices). The price is now around $100 per 50ml. People around the world are going crazy for this fragrance, looking for the last bottles or trying to find something at least remotely close to the real thing. It is a loss not just to consumers but to Gucci Fragrances too. The demand is here, where is your supply, Gucci?