Our company, Ambassador Cruise Line, was established in 2021 and has since been providing memorable, adult-only cruise experiences primarily to the over 50s population from our base in Purfleet, Essex. We've witnessed firsthand how many of our customers, who belong to this admirable group of grandparents, play pivotal roles within their families.

We are advocating for National Grandparents Day, which falls annually on the first Sunday in October, to receive the same level of public recognition as other familial national days in the United Kingdom. Grandparents offer invaluable wisdom, comfort, and lessons to younger generations. Their contributions to families are immense, yet often go unrecognised. By affording National Grandparents Day the same standing as Mother's Day or Father's Day, we can create a culture that deeply values and acknowledges the role of grandparents.

We urge the people of the United Kingdom to offer greater recognition to this significant day and, in doing so, foster an ever-greater appreciation for grandparents across the UK. Please sign this petition and help us honor our grandparents, celebrating their innumerable contributions which continue to shape our lives and society.

To this end, Ambassador has also launched a nationwide search for the Great British Grandparent 2024 – an accolade conceived as a heartfelt tribute to the unsung heroes who give so much of their time, consideration, emotional and, in some cases, financial support to their nearest and dearest, day in, day out. 

The search offers grateful Brits the opportunity to recognise and reward a grandparent for all that they contribute to the family unit. Running from 4 October until 17 November 2024, members of the public are being encouraged to nominate their partner, parent, grandparent or simply a friend for the prestigious title of Great British Grandparent.  

Welcoming written, audio and video submissions via a dedicated entry page, all entries will be judged by an expert panel, with the Great British Grandparent to be announced in December. The winner will be treated to a week-long, full-board Ambassador sailing for two to enjoy at a time of their choosing. 

To find out more, visit www.ambassadorcruiseline.com/competitions/great-british-grandparent/