The name KonKrete Kids has long been the mascot name for the Northampton Area School district. Northampton Area School District is a community rooted deep in tradition. The Borough of Northampton was the location of the former cement giant, The Atlas Portland Cement Company. The school district mascot, the Konkrete Kid, is attributed to the once-thriving cement industry in the area. The district currently serves approximately 5,800 students through four elementary schools, a middle school, and a high school. Changing the name to satisfy certain individuals who feel this is a name founded on racial discrimination is absurd. The mascot itself depicts an athlete made of cement. It is a representation of the heritage of cement workers in the community and certainly is not and never has been racially motivated. In fact, the logo for the school is simply an N with the words KonKrete Kids through it. Being forced to change our mascot name serves no purpose but to indulge others in their quest to make racial issues where they don't exist. SAVE OUR KONKRETE KIDS!!!