Advertisers all over the world pay to advertise on Google and have invested millions of hours of millions of dollars in building infrastructure around long-standing fundamental rules of keyword matching, ad testing protocols and other AdWords functions. Lately, Google has been hellbent on aggressively changing the very foundations on which literally millions of ad campaigns have been built, and forcing advertisers to change everything on less than 30 days notice! We are petitioning Google to be more considerate of its business partner's infrastructure, and to rollback the edict that ALL Ads will be optimized to suit Google's single ad click through rate 'optimization.'