Using a mobile phone while driving makes drivers take their eyes off the road, their hands off the steering wheel and their minds off the road. A driver is 23 times more likely to be involved in a crash when texting on a mobile phone and driving.

Visit Auckland Transport website to learn more about their campaign efforts by clicking on this link.

I love seeing supportive government action. All that is missing here is including in the ad a call to action to enable "Do Not Disturb While Driving" on your mobile phones!

Sadly, despite these attempts at education by government agencies and emergency services, it won't work because of our strong addictions to our mobile phones. Less than 10% of us will notice. But Google & Apple could EASILY fix this!

Klaus