24 Feb 2015
Your opinions matter to us. And we listened.
We previewed GoDaddy’s Super Bowl spot, featuring a puppy named Buddy, on a popular talk show and, shortly after, we heard from you on Change.org that you did not like the ad. As such, we decided to immediately pull the ad in question. Now that the Super Bowl is over, we wanted to make sure to let you, the signers of the Change.org petition, know about our action.
We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do, and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And, we heard that loud and clear.
The net result? We pulled the ad from the Super Bowl, and you may have seen our new commercial, which focused squarely on our customer, the small business owner.
Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.
Thanks again for expressing your concerns.
We previewed GoDaddy’s Super Bowl spot, featuring a puppy named Buddy, on a popular talk show and, shortly after, we heard from you on Change.org that you did not like the ad. As such, we decided to immediately pull the ad in question. Now that the Super Bowl is over, we wanted to make sure to let you, the signers of the Change.org petition, know about our action.
We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do, and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And, we heard that loud and clear.
The net result? We pulled the ad from the Super Bowl, and you may have seen our new commercial, which focused squarely on our customer, the small business owner.
Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.
Thanks again for expressing your concerns.
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