TELL GLUTAMAX AND ITS MANUFACTURER THERMOFISHER TO STOP ENDORSING RACISM AND LOOKING DOWN ON THE POOR! 

TELL GRETCHEN BARRETO TO STOP PROMOTING THE OFFENSIVE MESSAGE OF "WHITE IS RIGHT!”

 Skin whitening agent GLUTAMAX’S offensive advertising come-on is  “BLEACH YOUR SKIN TO HAVE “KUTIS-MAYAMAN” (complexion of the wealthy)” Why is this offensive to Filipinos, people of color, and the not-so-wealthy on so many levels?

Because it implies:

WHITE SKIN = KUTIS-MAYAMAN (look rich) = BEAUTIFUL. Therefore,

BROWN, DARK SKIN = KUTIS-MAHIRAP (look poor) = UGLY

GRAND TOTAL = RASISTA NA, MATAPOBRE PA. (Racist and looks down on the poor)

Concerned Filipinos overseas and in the Philippines are offended and horrified by the message promoted by skin whitening company GLUTAMAX in the Philippines, manufactured by Thermofisher and endorsed by actress Gretchen Barreto.

 In its advertising, GLUTAMAX urges Filipino consumers, the vast majority of whom are brown-skinned, to use its skin whitening product so they can have kutis-mayaman (the complexion of a wealthy person).

 It implies that brown- and dark-skinned people are inferior. It implies that having less in life makes a person inferior. It implies that “White is Right and Brown is Down.”

GLUTAMAX IS RACIST AND ANTI-POOR BY PROMOTING THE IDEA THAT PEOPLE SHOULD BE JUDGED BY THEIR SKIN COLOR ANDECONOMIC STATUS.

SIGN THIS PETITION AND TELL GLUTAMAX/THERMOFISHER TO STOP THIS OFFENSIVE ADVERTISING NOW!

SIGN THIS PETITION AND TELL GRECTHEN BARRETO AND OTHER CELEBRITIES TO STOP ENDORSING MESSAGES THAT DEMEAN KAYUMANGGI/BROWN-SKINNED FILIPINOS, OTHER PEOPLE OF COLOR AND THE LESS-THAN-WEALTHY!