Petition against GlutaMAX racist advertising campaign in the Philippines.

The Issue

I have created this petition to demonstrate against the recent advertising campaign in the Philippines by a company called GlutaMAX, which sells a range of ‘skin whitening products’. In their recent campaign, they pitched a slightly darker or ‘moreno’ natural beautiful Filipina lady against a whiter Filipina on the right.

This is racist and immoral as it will could leave many Filipinos feeling somewhat disillusioned as the survey they also quoted claims that 3 out of 5 Filipinos feel that those with a lighter skin have an advantage.
This may lead to people buying their products due to this almost physiological grooming by the said company.

GlutaMAX should pull the advertising campaign with immediate effect.
This petition had 153 supporters

The Issue

I have created this petition to demonstrate against the recent advertising campaign in the Philippines by a company called GlutaMAX, which sells a range of ‘skin whitening products’. In their recent campaign, they pitched a slightly darker or ‘moreno’ natural beautiful Filipina lady against a whiter Filipina on the right.

This is racist and immoral as it will could leave many Filipinos feeling somewhat disillusioned as the survey they also quoted claims that 3 out of 5 Filipinos feel that those with a lighter skin have an advantage.
This may lead to people buying their products due to this almost physiological grooming by the said company.

GlutaMAX should pull the advertising campaign with immediate effect.

The Decision Makers

GlutaMAX
GlutaMAX
Petition updates
Share this petition
Petition created on 14 April 2019