Preserve the sign on the EQUITABLE building in Downtown Atlanta

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Since 1968 the Equitable Building and it's iconic illuminated sign have been a fixture of the Atlanta skyline. Designed by Skidmore, Owings, and Merrill it is the best example of mid-century, international-style architecture in the city.

The architecture of the minimalist structure is highly reliant on the bold sign which sits atop the building and can be seen throughout the City of Atlanta.

Georgia's Own Credit Union has proposed a replacement of the sign as a part of their renovation and re-branding of the building. While the restorations of this historic structure are greatly appreciated by the community, it is the opinion of the signers of this petition that removing or altering the illuminated sign would result in significant, irreparable damage to the structure. The removal would involve the loss of a small, but significant, piece of history.

As fellow members of the Atlanta community, the undersigned call on Georgia's Own Credit Union to adopt one of the following courses of action:

1. Maintain the current EQUITABLE sign in place and consult with a design team to find alternate methods of branding the structure that will not affect the building's original design intent.

2. Or, less optimally, that any new sign should be made to completely cover the EQUITABLE sign in place in a manner that will preserve the historic sign and allow for its restoration at a later date.

Link to curbed.com article with more information.



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