As parents, we want to believe that the food we give our kids is safe.

But General Mills is loading its most popular children’s cereals with excessive sugar, artificial dyes, and questionable chemicals—while still marketing them with bright colors and cartoon mascots.

Cereals like Lucky Charms, Trix, Reese’s Puffs, and seasonal brands like Count Chocula and Boo Berry contain ingredients linked to behavior issues, long-term health concerns, and dietary harm.

Here’s what’s really in them:

Lucky Charms: sugar, corn syrup, dextrose, trisodium phosphate, red #40, artificial flavoring, 10g sugar per serving
Trix: sugar, corn syrup, BHT, artificial dyes like red #40, 10g sugar
Count Chocula/Boo Berry/Franken Berry: sugar, dextrose, corn syrup, BHT, artificial dyes, 9g sugar
Reese’s Puffs: high sugar plus artificial flavor and preservatives

These cereals are marketed to children—but made with ingredients no growing child needs.

We’re calling on General Mills to take responsibility and reduce added sugar in all kids’ cereals to meet health guidelines.

Remove artificial dyes and preservatives like BHT and red #40.
 

General Mills, kids’ breakfast shouldn’t be a chemistry experiment. If you say you care about families, prove it.