Petition updateStop up-charging for women's plus-sized clothingDiscussion with Gap Inc.
Renee PoseyJamestown, NY, United States
Nov 13, 2014
Thanks so much to everyone for your support of this petition! I wanted to take a few minutes this morning to give all of you some further details regarding my conversation last night with Edie Kissko. After reading, I would love to hear feedback from all of you regarding what direction you would like to go with this One of the main things that I took away from our conversation last night is that this petition has started a conversation internally within Gap Inc. According to Edie, there have been multiple meetings about this with the brand president and the design team, and they are discussing how they want to deal with it. This has really made them think about how they have been approaching their female plus-sized customer, and although the words "industry standard" were mentioned quite a bit, they are seeing the potential for this to turn them into a pioneer in their industry by truly focusing on what the plus-sized woman is looking for in clothing. Although she didn't provide specific numbers, she said that it does cost more to create women's plus sizes. She also clarified the industry difference between “extended sizing” (just taking the same pattern and making it larger) versus “plus sizing” (re-making the pattern for a different body type). She said that ON uses plus sizing, which is more labor intensive but produces better products. To further clarify this and provide transparency, she will be getting me in contact with the design team and others at Old Navy. Old Navy is also discussing the possibility of extending dedicated design teams into other areas of their overall line, including Big sized men. Finally, Edie stated she wants to open up a direct conversation about getting plus sizes back in stores, and has an idea to create a “plus-sized consumer panel” that would include people from different states who can give ON direct feedback on the plus sized lines, how they are presented on the website, the models that they use, the fit, the style, the price etc. So, folks, what do you think? We have their ear now. What would you like to tell them? You can share your views with Gap Inc. and Old Navy by using the hashtag #OldNavyPlus when you share this with your followers, and join the conversation on Twitter using these links: Click here to tell Old Navy to stop charging women more for plus size clothing: http://ctt.ec/ox2vC Click here to ask Old Navy to bring plus sizes back to brick & mortar stores: http://ctt.ec/ctPWs
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