Petition Closed

GAP: Discontinue the "MANIFEST DESTINY" tshirt and issue a formal apology.


GAP is selling a black shirt with the words "MANIFEST DESTINY" written on it. This article of clothing promotes a belief that has resulted in the mass genocide of indigenous people, and it serves to normalize oppression. This shirt is marketed to teens and young adults, and it gives no context for the racism and inequality that persists in our society, to this day, as a result of this doctrine. We are asking that this shirt be discontinued, and that an apology be issued.

Until this is done, we are asking that followers of this petition also consider other means of contacting GAP. This includes: *EMAIL* Gap at and CC the designer at; *TWEET* @Gap and @mmcnairy; CALL* Gap at (650) 952-4400; and/or *MESSAGE or COMMENT* on the Gap Facebook company page,

The tshirt that GAP is selling can be seen here:

To view more of Gap's Colonization clothing line, please go to the following link:


We thank the signers of this petition for their commitment to equality and social justice.


From Indigenous Action Media:

"Manifest destiny" was the symbolic banner settler colonizers marched behind while waging genocidal wars against Indigenous Peoples. This shirt design is grossly offensive and should be immediately removed. I certainly don't think 'Arbeit macht frei' would have made it this far. Gap Inc, has been under serious scrutiny for exploitative labor practices within the past couple of decades, maybe they are just now making their intentions more clear?"

- Klee Benally,


FOR ANY MEDIA INQUIRY, please contact:
Corine Fairbanks
American Indian Movement Southern California
(805) 284-4114

This petition was delivered to:
  • GAP
    Glenn K. Murphy, Chairman and CEO
  • Designer
    Mark McNairy

    Dorit I. started this petition with a single signature, and now has 5,894 supporters. Start a petition today to change something you care about.