Petition Closed
Petitioning GAP Glenn K. Murphy, Chairman and CEO and 1 other

GAP: Discontinue the "MANIFEST DESTINY" tshirt and issue a formal apology.


GAP is selling a black shirt with the words "MANIFEST DESTINY" written on it. This article of clothing promotes a belief that has resulted in the mass genocide of indigenous people, and it serves to normalize oppression. This shirt is marketed to teens and young adults, and it gives no context for the racism and inequality that persists in our society, to this day, as a result of this doctrine. We are asking that this shirt be discontinued, and that an apology be issued.

Until this is done, we are asking that followers of this petition also consider other means of contacting GAP. This includes: *EMAIL* Gap at and CC the designer at; *TWEET* @Gap and @mmcnairy; CALL* Gap at (650) 952-4400; and/or *MESSAGE or COMMENT* on the Gap Facebook company page,

The tshirt that GAP is selling can be seen here:

To view more of Gap's Colonization clothing line, please go to the following link:


We thank the signers of this petition for their commitment to equality and social justice.


From Indigenous Action Media:

"Manifest destiny" was the symbolic banner settler colonizers marched behind while waging genocidal wars against Indigenous Peoples. This shirt design is grossly offensive and should be immediately removed. I certainly don't think 'Arbeit macht frei' would have made it this far. Gap Inc, has been under serious scrutiny for exploitative labor practices within the past couple of decades, maybe they are just now making their intentions more clear?"

- Klee Benally,


FOR ANY MEDIA INQUIRY, please contact:
Corine Fairbanks
American Indian Movement Southern California
(805) 284-4114

Letter to
GAP Glenn K. Murphy, Chairman and CEO
Designer Mark McNairy
I am writing to express my deep concern about the "MANIFEST DESTINY" Gap shirt currently being sold in stores across the United States and online. The belief of "manifest destiny" is a devastating one, and it has resulted in the genocide of millions. We are asking Gap to realize that by selling this shirt, it indicates that the company is either racist, and/or ignorant, and/or insensitive to the true meaning of the phrase. We are asking that this shirt be discontinued immediately, and that an apology be issued to the Native American and other indigenous people around the world who have been tragically affected by this doctrine.

Please, do the right thing. Discontinue this shirt immediately and issue an apology.


Dorit I. started this petition with a single signature, and now has 5,923 supporters. Start a petition today to change something you care about.