It was once a time honored tradition to anxiously await upcoming game releases and join in being part of your community; gathering outside the local GameStop, sharing stories and a love of the genre with one another counting down until the doors opened on a brand new midnight game release. I know I have many of these stories, and for a group of people that is typically antisocial, the comradery at these events could change people and even spark lasting friendships. I believe we need these to return, to rally a dying market together. Without midnight releases and the rising prevalence of online digital pre-order and online downloads, these sparse meet-and-minlge events are going extinct outside of large scale comic-cons and conventions which not everyone can afford to attend or travel to attend. Not only do midnight releases cause excitement and social bonding, its that social bonding happening locally, in your neck of the woods and with people that can become a long lasting friend and regular part of your "IRL" life. 

TL;DR - Bring back midnight releases at GameStop.