Hold UNObrush Accountable for Defrauding 28,721 People

Hold UNObrush Accountable for Defrauding 28,721 People

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Holding UNObrush Accountable started this petition to FTC and

Over 28,000 consumers worldwide have been defrauded of over $2.7 million USD by a group of Danish men who have documented involvement and convictions for fraudulent business scams in Denmark. So far there have been no consequences for the UNObrush fraud they committed on Kickstarter and Indiegogo with a campaign marketing UNObrush, a "revolutionary" foam tooth-cleaning system that they claimed had already been developed with a patent pending, and proven test results for the effectiveness in cleaning, along with a "docking station to sanitize the mouthpiece...preventing the buildup of harmful bacteria.” Campaign information also included false claims of awards and media coverage. 

The Kickstarter funding period was Oct 22 - Nov 22, 2018. Almost immediately after it closed there were indications that the foam had not been developed as claimed. On Feb 20, 2019 update #21 indicated that a different type of brush may be substituted. On Aug 29, 2019 (one day after the Indiegogo funding period closed) we were told we were getting bristle brushes that appear identical to dozens of brushes already on the market selling for as little as $5.  https://www.kickstarter.com/projects/100951725/unobrush-toothbrushing-reimagined/description

The fraudulent intent of the UNObrush group is even clearer with the Indiegogo campaign. By the time UNObrush launched on Indiegogo, Kickstarter backers had already been told there were problems with the foam. However, UNObrush launched the exact same campaign as they had on Kickstarter with all of the same false claims. The funding period on Indiegogo was from Dec 28, 2018 - Aug 28, 2019. https://www.indiegogo.com/projects/unobrush-toothbrushing-reimagined?utm_medium=referral&utm_source=indiegogo23-e.fnd.to#/

Numerous backers have requested refunds from UNObrush, Kickstarter and Indiegogo with almost no success. For most of us, the time period to request a refund via the credit cards used for payment had already expired before we were notified that we were not getting foam brushes. Kickstarter and Indiegogo have refused to investigate the UNObrush team and campaign, and Indiegogo ignored my attempt to warn them that this was a problematic and potentially fraudulent campaign when UNObrush first launched on their platform. Numerous backers have also contacted the Danish Consumer Ombudsman's Office, who has refused to investigate. 

While we would love to get our money back, we also want to see UNObrush held accountable. We know this is not their first fraud and it won't be their last if there are not legal consequences. By signing this petition you will help us to get the attention of the U.S. Federal Trade Commission, Kickstarter, Indiegogo and the Danish Ombudsman and will help stop this group of fraudsters from harming others. 

Some of the many claims from the UNObrush campaign: 
“patent-pending 360-degree wrapping UNOfoam™”

“Enabling it to reach 99.9% of the surfaces and crevices on your teeth – cleaning your entire mouth in just 6 seconds.”

“We designed the UNOBRUSH™ docking station to sanitize the mouthpiece with UV light after every use, preventing the buildup of harmful bacteria that compromise the health of your teeth and gums.”

“Through extensive R&D, clinical trials, research and hundreds of material tests, we developed UNOfoam™, our patent-pending medical-grade sponge-like material that’s optimized specifically for oral hygiene.”
“UNOfoam™ is engineered from high-density polyurethane and embedded with micro-ridges coded in a criss-cross pattern to create micro-cleaning friction powerful enough to remove 99.9% of dental plaque and delicate enough to gently stimulate and protect your gums from the long-term dangers of gingival inflammation.”

“Its unique cell structure and density simultaneously transfer vibrations while staying pliable enough to mold and form around each tooth, coupling 360-degree Wrap™ technology and intense sonic movement – a revolutionary pairing unheard of in the oral care industry that works to lift the oral plaque from your teeth surface and stimulate the gums.”

“We often get questions about the cleaning power of UNOfoam™ when compared to traditional bristles; in both medical studies published in the British Medical Journal by Dr. Marino, Dr. Hannigan and Dr. Haywood of the Cardiff University School of Dentistry, Cardiff, UK, and our tests, UNOfoam™ is as effective or more effective than a traditional toothbrush – but that’s only when a toothbrush is used properly.”

“UNOfoam™ also overcomes the need to choose between soft, medium and hard-bristled brushes, another dental hygiene decision many people get wrong. While the American Dental Association recommends soft-bristled brushes, the mere option to purchase medium- and hard-bristled brushes leave many people with damaged gums that are subject to gingivitis and periodontal disease.”


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At 5,000 signatures, this petition is more likely to get picked up by local news!