For The Film Production Standard "Without Artificial Intelligence"
The Issue
Sign to create the New Film Production Standard "Without Artificial Intelligence"
"Artificial Intelligence is a powerful new tool that opens exciting creative horizons for cinema. However, as technology evolves, we must preserve the audience's right to choose and ensure transparency in how stories are told."
Yannik Ruault,
Creative Storyteller
FILMMAKER & RESEARCHER
Website: www.myfilmstravel.com
We are experiencing a major evolution in cinema, an art form we all love. Artificial Intelligence (A.I.) is becoming a valuable partner in modern production, capable of assisting with scripts, visual effects, sound design and more. This petition is not against A.I. It celebrates technological progress while advocating for clarity. Just as we value both digital art and traditional painting, cinema audiences deserve to know how a movie was crafted. We want to establish a clear distinction between two wonderful approaches to filmmaking: films enhanced by A.I. tools, and films made using purely human-driven creation.
IT'S TIME TO ACT!
SIGN THIS PETITION to support transparency in cinema and help create an official standard that identifies movies produced without artificial intelligence.
IN THE MEDIA | The Global Movement for AI Transparency in Cinema.
Picture 1 Copyright Rodin Eckenroth — Getty Images.
Members of the Writers Guild of America (WGA) and its supporters picket outside of Universal Studios on May 3, 2023 in Universal City, California.
TIME
https://time.com/6277158/writers-strike-ai-wga-screenwriting/
COURRIER INTERNATIONAL
https://www.courrierinternational.com/article/analyse-les-scenaristes-en-greve-a-hollywood-s-inquietent-de-l-ia-mais-proposent-des-solutions
Picure 2 Copyright Frederic J. Brown/Agence France-Presse — Getty Images.
One of the issues at the heart of the Writers Guild strike involves the use of artificial intelligence in Hollywood.
NEW YORK TIMES
https://www.nytimes.com/2023/05/10/arts/television/writers-strike-artificial-intelligence.html
BBC News: Is this product 'human made'? The race to establish AI-free logo
This article from the British broadcaster explores the global race among creative industries to launch a universal "human-made" label—similar to the "Fair Trade" logo—to certify human-created content and empower consumer choice.
Deadline: UK Sales Firm Labels Films 'No AI Used', Calls For An Industry Standard
A highly relevant and concrete example: this article explains how a distribution company officially launched a certified "No AI Used" label on its movie posters at the Berlin Film Festival (EFM), calling on the wider industry to adopt this as a global standard.
Forbes: Let The Public Decide On AI For Films
An insightful opinion piece that aligns perfectly with your vision: AI is here to stay, but the audience has an absolute right to know whether a movie was crafted traditionally or artificially before purchasing a ticket.
The Guardian: How Hollywood writers triumphed over AI – and why it matters
A look back at the historic Hollywood strikes, highlighting the crucial need for transparency and disclosure demanded by screenwriters regarding the use of AI tools in the creative writing process.
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The Issue
Sign to create the New Film Production Standard "Without Artificial Intelligence"
"Artificial Intelligence is a powerful new tool that opens exciting creative horizons for cinema. However, as technology evolves, we must preserve the audience's right to choose and ensure transparency in how stories are told."
Yannik Ruault,
Creative Storyteller
FILMMAKER & RESEARCHER
Website: www.myfilmstravel.com
We are experiencing a major evolution in cinema, an art form we all love. Artificial Intelligence (A.I.) is becoming a valuable partner in modern production, capable of assisting with scripts, visual effects, sound design and more. This petition is not against A.I. It celebrates technological progress while advocating for clarity. Just as we value both digital art and traditional painting, cinema audiences deserve to know how a movie was crafted. We want to establish a clear distinction between two wonderful approaches to filmmaking: films enhanced by A.I. tools, and films made using purely human-driven creation.
IT'S TIME TO ACT!
SIGN THIS PETITION to support transparency in cinema and help create an official standard that identifies movies produced without artificial intelligence.
IN THE MEDIA | The Global Movement for AI Transparency in Cinema.
Picture 1 Copyright Rodin Eckenroth — Getty Images.
Members of the Writers Guild of America (WGA) and its supporters picket outside of Universal Studios on May 3, 2023 in Universal City, California.
TIME
https://time.com/6277158/writers-strike-ai-wga-screenwriting/
COURRIER INTERNATIONAL
https://www.courrierinternational.com/article/analyse-les-scenaristes-en-greve-a-hollywood-s-inquietent-de-l-ia-mais-proposent-des-solutions
Picure 2 Copyright Frederic J. Brown/Agence France-Presse — Getty Images.
One of the issues at the heart of the Writers Guild strike involves the use of artificial intelligence in Hollywood.
NEW YORK TIMES
https://www.nytimes.com/2023/05/10/arts/television/writers-strike-artificial-intelligence.html
BBC News: Is this product 'human made'? The race to establish AI-free logo
This article from the British broadcaster explores the global race among creative industries to launch a universal "human-made" label—similar to the "Fair Trade" logo—to certify human-created content and empower consumer choice.
Deadline: UK Sales Firm Labels Films 'No AI Used', Calls For An Industry Standard
A highly relevant and concrete example: this article explains how a distribution company officially launched a certified "No AI Used" label on its movie posters at the Berlin Film Festival (EFM), calling on the wider industry to adopt this as a global standard.
Forbes: Let The Public Decide On AI For Films
An insightful opinion piece that aligns perfectly with your vision: AI is here to stay, but the audience has an absolute right to know whether a movie was crafted traditionally or artificially before purchasing a ticket.
The Guardian: How Hollywood writers triumphed over AI – and why it matters
A look back at the historic Hollywood strikes, highlighting the crucial need for transparency and disclosure demanded by screenwriters regarding the use of AI tools in the creative writing process.
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Petition created on July 19, 2023