Elizabeth Olsen Wasn't the First.

Long before the Marvel Cinematic Universe became a multi-billion-dollar global empire, a bankrupt 1999 Marvel Entertainment licensed its heroes for a legendary, live-action television commercial. Sponsored by the dairy industry's iconic "Got Milk?" campaign, the ad featured a full roster of Avengers assembled at the Avengers Mansion. Among them was a completely uncredited actress stepping into the boots of Wanda Maximoff—making this the definitive, first-ever live-action appearance of the Scarlet Witch in pop culture history. For over 25 years, the identity of the actress and the final resting place of her costume have remained a total mystery to the public.

According to official documentation from the special effects studio that built the outfits (Asylum Models & FX), the bulk of the male superhero costumes—including Thor, Captain America, and the Hulk—were heavily constructed using custom-sculpted foam latex.
Tragically, foam latex has a strict chemical shelf life. Over decades in general storage, oxygen and heat cause it to undergo irreversible "foam rot," turning the material into brittle dust or melted sludge.
But there is a lone survivor.
Because the 1999 Scarlet Witch costume relied on the actress's natural silhouette rather than a bulky muscle suit, it relied significantly less on foam and was made more up of durable, traditional spandex, fabrics, and a rigid plastic or latex. While the rest of the Avengers have likely disintegrated, Wanda's costume is structurally capable of being preservable today.

The head costume designer from the 1999 shoot has stated that the "Got Milk?" campaign took full legal and physical ownership of all the costumes to place them directly into their corporate archives. This means the historical crown jewel of pre-MCU media is actively sitting in a forgotten, dark corporate storage box managed by either the California Milk Processor Board (CMPB) or the national board, MilkPEP.

We are calling on the California Milk Processor Board, MilkPEP, and Marvel Studios (Disney) to collaborate, track down the 1999 production inventory logs, and open the vault.
We are not asking for these items to be sold to a private collector for profit. We are demanding that this costume be rescued from storage, professionally preserved, and donated to a public institution—such as the Smithsonian National Museum of American History or the Museum of Pop Culture (MoPOP)—where fans and comic book historians can celebrate it forever.
Don't let a vital piece of Scarlet Witch history rot away in a corporate warehouse. Sign this petition, share the campaign, and help us get Wanda out of the milk vault!