Non-profits have limited marketing budgets (sometimes zero!), but are looking to push their social change messages far and wide--for greater activation, donations, etc., around their cause or mission. We're asking Facebook to follow in the footsteps of other big tech companies (like Google) and create a Non-profit Ad Grant program.

Some Context: 

On April 1st, 2003 Google launched the Google AdWords Grant program: a program that helped non-profits reach their audience online through Google’s AdWords pay-per-click platform. A little over a year later Google's IPO gave them a market cap of $23 billion - so they weren't hurting for $.

Facebook currently has a valuation of ~$230 Billion and no non-profit ad program to speak of. This is more than 10x the size that Google was when they created their ad program. SAY WHAT?!?!?

Or as our CEO and Chief Whaler George Weiner says, "FACEBOOK IS MORE THAN 10x THE SIZE THAT GOOGLE WAS WHEN THEY CREATED THEIR ADWORDS GRANT PROGRAM. WAKE UP FACEBOOK."

Yes, it's in all caps because he's quite heated about it!