The Chiefs representation of an American Indian is about respect and honour to them.

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The usage of the Native American in the Exeter Chiefs logo and brand is to honour and respect their cultural beliefs.  Exeter Chiefs fans wear their replica shirts and merchandise with pride of their team, and all that goes with it. The Chiefs have a huge, dedicated and very loyal following who all do the “chop” with pride.  We would all love everyone to share our belief and not see it with any offence. 

Please sign this if you want to be proud and support the magnificent Exeter Chiefs and all their achievements.