The media has a major impact on society’s idea of girls’ and women’s ideal image. Today, a major issue among girls and women in society is what it looks like to be beautiful, fit, and healthy. One reason for this issue is that clothing companies advertise their active wear with skinny models. In effect, society now has the perception that those models are what they should strive to look like because those images are associated with beauty, fitness, and health. This however is an artificial ideal, and it plagues thousands of women with a false body image and feelings of worthlessness. Beauty, fitness, and health appear in many different forms, and society needs to understand that skinniness is not the only form that these characteristics come in.

Please visit every-bodyisperfect.tumblr.com to view more photos as a part of my campaign.