Etsy.com: Keep the Home Page User-Curated.

The Issue

Since its inception in 2005, Etsy.com has been a trendsetter, a unique retail portal that emphasizes conscious consumption, community, and beauty. The use of member-curated collections (aka “treasuries”) on the home page to highlight all the wonderful handmade work, vintage items, and craft supplies that could be found in the shops of Etsy.com was inherently thoughtful, hands-on, and purposeful. Crowdsourcing this content set Etsy.com apart in the competitive online retail field and created a dynamic landing for new users and members alike. The chance that a community member could spotlight their handpicked items on the home page created an enormous network of teams, curators, and favorites. This network quickly became the beating heart at the center of Etsy.com. 

With the recent complete overhaul of the Etsy.com landing page, and the loss of the universal home page treasury feature, that beating heart is on life support. With two separate landing pages for visitors and registered users, the experience is disjointed and the optics are jumbled, repetitive, and produced by an algorithm. It is the opposite of all that inspires, motivates, surprises, and delights about Etsy.com.

Save Etsy. Save the universally-seen, member-curated treasury feature on the home page. 

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Etsians UnitedPetition Starter
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This petition had 964 supporters

The Issue

Since its inception in 2005, Etsy.com has been a trendsetter, a unique retail portal that emphasizes conscious consumption, community, and beauty. The use of member-curated collections (aka “treasuries”) on the home page to highlight all the wonderful handmade work, vintage items, and craft supplies that could be found in the shops of Etsy.com was inherently thoughtful, hands-on, and purposeful. Crowdsourcing this content set Etsy.com apart in the competitive online retail field and created a dynamic landing for new users and members alike. The chance that a community member could spotlight their handpicked items on the home page created an enormous network of teams, curators, and favorites. This network quickly became the beating heart at the center of Etsy.com. 

With the recent complete overhaul of the Etsy.com landing page, and the loss of the universal home page treasury feature, that beating heart is on life support. With two separate landing pages for visitors and registered users, the experience is disjointed and the optics are jumbled, repetitive, and produced by an algorithm. It is the opposite of all that inspires, motivates, surprises, and delights about Etsy.com.

Save Etsy. Save the universally-seen, member-curated treasury feature on the home page. 

avatar of the starter
Etsians UnitedPetition Starter
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The Decision Makers

Etsy
Etsy
Responded
“We always appreciate feedback from our community, and we appreciate your comments regarding the new homepage. We understand that it’s a big change, and want to share some of the thoughts that went into the design process. Our primary goal is to make the homepage more democratic. The homepage has been a major pain point of our community for many years. We’ve heard that more sellers would like the opportunity to have their items featured on the front page. The old experience allowed, at most, a few hundred sellers to be featured a day, while our new design will allow thousands of sellers to be featured constantly, personalized to the tastes of buyers. The new homepage will allow buyers to have very personalized shopping experiences, and to see more of the wonderful shops and items that they already love. We’ve seen very positive results so far with the personalized homepage. Buyers are already favoriting more items and shops, and they’re looking at more listings in the marketplace. We want to give as many buyers exposure to as many shops as possible before the holiday season. We understand that many teams build Treasuries together as a way of building community and of promoting your businesses—and we want to continue to give you tools to support this activity. One of the main improvements we are focused on is the development of Team Pages (https://www.etsy.com/help/article/5211). Teams can collaboratively build curated lists on Team Pages — and, like Treasuries, you can promote them together to help buyers discover your shops. Treasuries that have been created or favorited by members will appear for those members and their followers on the new personalized homepages. If you enjoy creating Treasuries together, please continue to create and promote them across all the places shoppers go for inspiration, but we encourage you to check out the Team Pages feature as well. We're always listening — please contact us at our help center with additional feedback: https://www.etsy.com/help/contact. Thanks again for the feedback, and for being part of the Etsy community. Sincerely, The Etsy Team”
Chad Dickerson, CEO
Chad Dickerson, CEO

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Petition created on September 13, 2014