We the undersigned call on The Breakfast Group to change the name of its new restaurant The Plantation at 31 Duke Street London W1 due to open on the 1st September 2016.

We find the name deeply offensive to the millions of Africans who died during the Magnamizzi (transatlantic slave trade) and the millions more who enslaved on plantation's whose average life span was eight years, usually less.

Africans were literally worked to death working sugar cane to make sugar and rum for their slave masters and colonial rulers.

To therefore name a restaurant selling rum, The Planation is grossly insensitive and  constitutes grave offence to the African descent communities in London and elsewhere. Plantation's we're places where people suffered and died, where Africans suffered unimaginable violence and terror at the hands of their slave masters. 

Imagine if you can how African people would feel having to work at this venue much less eat at it? 

We have no doubt that you would not name one of your venues Concentration Camp or one of your cocktails Zyklon B. 

We therefore call on you to urgently reconsider your decision in the light of this complaint and rename your venue forth with.