British Columbia's Great Bear Rain forest is one of the greatest tracts of intact temperate rain forest left on Earth. It is home to thousands of species of plants, birds, and animals including black bears, grizzlies, and Spirit bears.You might think that here, the bears could live and thrive in peace. But trophy hunters have set their sights on the vulnerable animals, shooting them with rifles and cross bows as they feed near the shoreline and on salmon streams. It is shocking to think that even grizzly bears, the second slowest reproducing land mammal in North America, are routinely killed in the Great Bear Rainforest - even in protected areas and despite Coastal First Nations' ban on trophy hunting. In opposing this cruel and scientifically indefensible killing, Pacific Wild stands alongside many other NGOs, Coastal First Nations and the bear viewing industry. Moreover, First Nations communities can earn far more from responsible bear-watching ecotourism than destructive and cruel bear hunting.