I’ve added an image that shows the gum alongside the other gums on the shelf. Compared to all the other gum on display, this one stood out as by far the cheapest — priced at 4 packs for £1. Each pack contains 64 pieces, each at 40mg, meaning a total of 256 gums for just £1. The way it was advertised in this store wasn’t very clear compared to how it’s displayed in other shops, and this could easily cause confusion — especially for a child who’s out with their friends making a choice on their own. Hopefully this helps explain why the display felt misleading and why the product stands out so much in terms of price and content.