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Petitioning Editor-In-Chief, Elle India Nonita Kalra and 32 others

Elle Magazine: Apologize for Trying to 'Whiten' Indian Skin

It looks like Elle had quite the white Christmas.

Bollywood actor and former Miss World Aishwarya Rai Bachchan is featured on the cover of Elle Magazine looking far paler than she is in real life. Most fans are up in arms and an appalled Ms. Bachchan is considering a lawsuit against the magazine.

Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal.

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To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.

This is the second racial debacle surrounding Elle. The American version was criticized for its October 2010 issue, which featured actress Gabourey Sidibeon on one of its four celebrity covers with noticeably lighter skin than her natural complexion.

Lets tell Elle Magazine to make a commitment to moving away from using white as a standard for beauty, and demand a public statement and apology.

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This petition was delivered to:
  • Editor-In-Chief, Elle India
    Nonita Kalra
  • Editor, Elle India
    Nonita Kalra
  • CFO, Elle India
    Takesh Mathur
  • Graphic Designer, Elle India
    Priyanka Singh
  • Executive Publisher, Elle India
    Amrit Rai
  • Production Manager, Elle India
    K J Thomas
  • Director, Elle India
    Preeta Sukhtankar
  • Junior Fashion Editor, Elle India
    Shyamli Arora
  • Chief Stylist, Elle India
    Edward Lalrempuia
  • Elle Mumbai
  • Fashion & Beauty Stylist, Elle India
    Sacha Mendes
  • Fashion Stylist, Elle India
    Tania Fadte
  • Vice-Chairperson, Elle India
    Kavita Bhartia
  • Fashion Director, Elle India
    Mohan Neelakantan
  • Creative Director, Elle India
    Prashish More
  • Publisher and CEO, Elle International
    Archana Pillai
  • Elle and Ogaan Publications Ltd
  • Art Editor, Elle India
    Mitika Ved
  • Vice President Marketing, Elle India
    Minal Surve
  • Marketing Manager, Elle India
    Ritu Mathur
  • Editor in Chief, Elle India
    Pramiti Madhavji
  • Deputy Beauty Editor, Elle India
    Tanvi Dagli
  • Editorial Manager, Elle India
    Parul Menezes
  • Junior Fasion Editor, Elle India
    Simran Arya
  • Art Assistant, Elle India
    Ashni Shah
  • Beauty Editor, Elle India
    Kadambari Lakhani
  • Fashion Editor, Elle India
    Malini Banerji
  • Managing Editor, Elle India
    Shradha Sukumaran
  • Elle India
  • Stylist, Elle India
    Jahnavi Tampi
  • Karuna Laungani
  • Deputy Art Director, Elle India
    Reshma Rajiwdekar
  • Art Director, Elle India
    Prabal Guha Niyogi

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