Petition Closed

It looks like Elle had quite the white Christmas.

Bollywood actor and former Miss World Aishwarya Rai Bachchan is featured on the cover of Elle Magazine looking far paler than she is in real life. Most fans are up in arms and an appalled Ms. Bachchan is considering a lawsuit against the magazine.

Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal.

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To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.

This is the second racial debacle surrounding Elle. The American version was criticized for its October 2010 issue, which featured actress Gabourey Sidibeon on one of its four celebrity covers with noticeably lighter skin than her natural complexion.

Lets tell Elle Magazine to make a commitment to moving away from using white as a standard for beauty, and demand a public statement and apology.

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Letter to
Editor-In-Chief, Elle India Nonita Kalra
Editor, Elle India Nonita Kalra
CFO, Elle India Takesh Mathur
and 30 others
Graphic Designer, Elle India Priyanka Singh
Executive Publisher, Elle India Amrit Rai
Production Manager, Elle India K J Thomas
Director, Elle India Preeta Sukhtankar
Junior Fashion Editor, Elle India Shyamli Arora
Chief Stylist, Elle India Edward Lalrempuia
Elle Mumbai
Fashion & Beauty Stylist, Elle India Sacha Mendes
Fashion Stylist, Elle India Tania Fadte
Vice-Chairperson, Elle India Kavita Bhartia
Fashion Director, Elle India Mohan Neelakantan
Creative Director, Elle India Prashish More
Publisher and CEO, Elle International Archana Pillai
Elle and Ogaan Publications Ltd
Art Editor, Elle India Mitika Ved
Vice President Marketing, Elle India Minal Surve
Marketing Manager, Elle India Ritu Mathur
Editor in Chief, Elle India Pramiti Madhavji
Deputy Beauty Editor, Elle India Tanvi Dagli
Editorial Manager, Elle India Parul Menezes
Junior Fasion Editor, Elle India Simran Arya
Art Assistant, Elle India Ashni Shah
Beauty Editor, Elle India Kadambari Lakhani
Fashion Editor, Elle India Malini Banerji
Managing Editor, Elle India Shradha Sukumaran
Elle India
Stylist, Elle India Jahnavi Tampi
Karuna Laungani
Deputy Art Director, Elle India Reshma Rajiwdekar
Art Director, Elle India Prabal Guha Niyogi
I write along to you, the publishers of Elle India, with thousands of other readers to express my concern as an Elle reader over the depiction of Aishwarya Rai Bachchan, one of the most beautiful women in the world, as more light-skinned than she is in real life.

Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal. To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.

Ms. Rai-Bachchan is the epitome of perfection and she certainly deserves to be on the cover of Elle Magazine without lightening tricks. I sincerely hope Elle can commit to making sure that it moves away from the color white as a standard for beauty.

Most importantly, I ask that Elle issue a public apology to Ms. Rai-Bachchan and all her fans.

I look forward to your response.

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