It looks like Elle had quite the white Christmas.
Bollywood actor and former Miss World Aishwarya Rai Bachchan is featured on the cover of Elle Magazine looking far paler than she is in real life. Most fans are up in arms and an appalled Ms. Bachchan is considering a lawsuit against the magazine.
Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal.
To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.
This is the second racial debacle surrounding Elle. The American version was criticized for its October 2010 issue, which featured actress Gabourey Sidibeon on one of its four celebrity covers with noticeably lighter skin than her natural complexion.
Lets tell Elle Magazine to make a commitment to moving away from using white as a standard for beauty, and demand a public statement and apology.
- Editor-In-Chief, Elle India
- Editor, Elle India
- CFO, Elle India
- Graphic Designer, Elle India
- Executive Publisher, Elle India
- Production Manager, Elle India
K J Thomas
- Director, Elle India
- Junior Fashion Editor, Elle India
- Chief Stylist, Elle India
- Elle Mumbai
- Fashion & Beauty Stylist, Elle India
- Fashion Stylist, Elle India
- Vice-Chairperson, Elle India
- Fashion Director, Elle India
- Creative Director, Elle India
- Publisher and CEO, Elle International
- Elle and Ogaan Publications Ltd
- Art Editor, Elle India
- Vice President Marketing, Elle India
- Marketing Manager, Elle India
- Editor in Chief, Elle India
- Deputy Beauty Editor, Elle India
- Editorial Manager, Elle India
- Junior Fasion Editor, Elle India
- Art Assistant, Elle India
- Beauty Editor, Elle India
- Fashion Editor, Elle India
- Managing Editor, Elle India
- Elle India
- Stylist, Elle India
- Karuna Laungani
- Deputy Art Director, Elle India
- Art Director, Elle India
Prabal Guha Niyogi
I write along to you, the publishers of Elle India, with thousands of other readers to express my concern as an Elle reader over the depiction of Aishwarya Rai Bachchan, one of the most beautiful women in the world, as more light-skinned than she is in real life.
Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal. To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.
Ms. Rai-Bachchan is the epitome of perfection and she certainly deserves to be on the cover of Elle Magazine without lightening tricks. I sincerely hope Elle can commit to making sure that it moves away from the color white as a standard for beauty.
Most importantly, I ask that Elle issue a public apology to Ms. Rai-Bachchan and all her fans.
I look forward to your response.
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