Dunkin’ is kicking off its official coffee sponsorship of Albuquerque’s Balloon Fiesta today, so Compassion Over Killing will be there all week--with geo-targeted Instagram ads! Join us in telling the coffee giant America may run on Dunkin’ coffee, but we would fly on a vegan donut: Send a quick Instagram message!

Albuquerque’s world-famous Balloon Fiesta is ready for liftoff this weekend as people from all over gather to watch dozens of colorful hot air balloons take flight. This year, Dunkin’ has climbed aboard as the official coffee sponsor of this nine-day event with coffee kiosks scattered throughout the grounds to caffeinate pilots and attendees alike. 

This highly photogenic event will undoubtedly have thousands of spectators reaching for their phones to post photos to Instagram. So COK will be meeting them in the app with geo-targeted ads depicting our own hot air balloon, emblazoned with a message for the coffee giant: it’s time for a vegan donut!

By offering a vegan donut, Dunkin’ will make compassionate treats accessible to millions of its consumers, sparing countless cows and chickens from suffering in the cruel dairy and egg industries. But we need your voice to show Dunkin’ the soaring demand for vegan food!

Help us get our message in the air by sliding a quick and polite message into Dunkin’ Brands’ Instagram DMs: Tell the coffee giant that America may run on Dunkin’ coffee--but we would fly on a vegan donut!