Like most Americans, I love a good donut—sprinkles, chocolate icing, cream-filled, you name it. But I was disappointed to see that Dunkin’, the nation’s largest donut chain, doesn’t offer a single vegan donut for millions of potential customers like me who are choosing to eat plant-based for animals, the environment, and their own health.

Several years ago, thousands of Animal Outlook’s supporters asked the donut giant for vegan options, and Dunkin’ responded to this demand with a statement on its website: “You’ve Asked and We’ve Heard,” as it poured out almond milk (which it now offers nationwide!) for its coffee. And yet all of Dunkin’s donuts still contain egg and/or milk ingredients. Now it’s time to make our voices heard once more: Join me in telling Dunkin’ we want a vegan donut to dunk in our coffee!

More and more Americans are choosing plant-based fare as the public grows increasingly aware of the vast animal suffering in the dairy and egg industries, in which exhausted mother cows are slaughtered when no longer able to produce milk, and male chicks, considered useless, are even ground up alive. Many consumers are ditching cholesterol-packed dairy and eggs for their own health or to cut their carbon footprints. With plant-based eating on the rise, sales of dairy alternatives are soaring, and big brands like Starbucks, Duncan Hines, sweetFrog, and Breyers are already dishing up vegan sweet treats.

But consumers are hungry for a vegan donut nationwide, and as the leading donut chain, Dunkin’ has a major opportunity to attract a massive segment of potential customers by offering one. In fact, industry magazine QSR recently cited offering vegan options as #7 in its list of “100 Ideas for Improving Your Restaurant Brand,” while international restaurant consultants Baum+Whiteman named plant-based eating the 2018 trend of the year.

Please join me today in asking Dunkin’ for a slam dunk in our coffee today: a vegan donut on its menu!

Sincerely,

Antoine Knighton, the Vegan Ref