Here's the thing.  Subway sandwiches can be moderately healthy and tasty.  But at the end of the day, toasted or not, they're sad specimens of fast food.  The introduction of flatbreads and an entire breakfast menu has not helped elevate Subway's sandwiches to any particular platform of note.

Also, the "Eat Fresh" campaign is undoubtedly misleading. The language is well-targeted to get the [somewhat] health conscious through the doors.  But it's also vague enough to protect themselves from any type of weird legal mumbo jumbo backlash.

I personally have eaten at Subway since I was a young lad.  I remember the first time I stuffed a Subway club with all the fixings into my mouth after a park district basketball game.  I remember the countless pre-college summer days of cruising around with my friends, stopping for the new seafood sensation sandwich, slathered in more mayonnaise than I ever knew could exist inside a roll of bread.  And I remember(?) the drunk evenings of my adulthood where Subway appeared as a blurred oasis to quell my hunger pangs.

But enough is enough, I cannot no longer continue my life with these rose-colored glasses.  Subways restaurants have never felt like a home and the sandwiches have never felt like a source of food that made me feel like a human being.  Their sandwiches have a ~90% chance of doing harm to my digestive system.  Perhaps most importantly, THEY LOOK HIDEOUS.  I can now say, with much experience, that I have regretted nearly every sandwich I have ever purchased from Subway.

I know I can't possibly be alone in my position.  I motion that Subway please consider, and take action, on incorporating "sadwiches" into their branding.  Being transparent is all the rage these days.  Millennials seek authenticity and truth in advertising more than ever.  Beyond that, an unfortunate trend (that I do not endorse) within the millennial generation is sadness as an aesthetic.  It would be a bold & daring move for Subway to key into this growing trend.  IT MAKES SENSE.  JUST DO IT.