Petition Closed



Diva is an Australian fashion jewellery retailer popular with young girls. Alongside items such as Winnie the Pooh charm bracelets and Disney Princess pendants, Diva has now chosen to stock Playboy brand products.

No longer merely a ‘soft-porn’ magazine, Playboy is now a billion dollar global brand profiting from the exploitation and subordination of women. Playboy Enterprises pornographic film titles include “Barely 18 Anal Virgins”, “Fresh Juicy Lolitas”, “Wait your turn, bitch!” These films and others depict women enduring body punishing and violent sexual acts for men’s sexual pleasure. Diva pretends this doesn’t matter.

Playboy deliberately markets its brand to girls as cool fashion chic, embedding its bunny logo on pencil cases, jewellery and cosmetics as a way to normalise its brand to children. Many of the Playboy products the company sells are decorated with sparkling diamantes or are in the shape of love hearts. There are ‘Playmate’ pendants and Playmate of the month necklaces (‘Miss January’, ‘Miss February’ etc), which invite girls to think of themselves as porn stars. Diva has defended its promotion of Playboy as being “in the name of fashion”. 

Please sign this petition calling on Diva to remove all Playboy items from sale.


Letter to
EA to CEO and General Manager Olivia Mutton
General Manager, Diva Australia Bianca Ginns
I just signed the following petition addressed to: Diva.

We, the undersigned, call on Diva to remove all Playboy items from sale.

Diva is complicit in grooming girls as consumers of a porn brand which portrays women as 'bitches' and 'whores' to be used for men’s sexual gratification. Playboy engages in the global sexploitation of women and girls, is fundamentally anti-woman and anti-equality.

Promoting a pornographic brand to young women and girls is unethical and irresponsible and contributes to the objectification of women and sexualisation of girls.

We call on Diva to exercise corporate social responsibility by removing all Playboy products from sale immediately.