April 19, 2013 DMCI Homes custom-fits Torre de Manila for young families, upgraders The Sky Patio helps bring the outdoors, indoor. This is part of the signature design of DMCI Homes called Lumiventt. Customization is key to addressing the specific needs of a discriminating market demographic. While brochures and other marketing collaterals can attempt to prove them that a product is designed with users in mind, expectations may not be satisfied when the final product is completed and turned over. For DMCI Homes, much effort is implemented to ensure that each project is designed to satisfy the needs and wants of its target market. Its latest development for instance, called Torre de Manila, is custom-fitted for the young, upper-income professional as well as start-up families and upgraders from the nearby areas. Torre de Manila is strategically located along Taft Avenue in Manila, makes it an ideal address for workers from the area to nearby Pasay City, as well as upgraders seeking the best value condo residence in the market today. This also includes the half-way home market, which is composed of upgraders from the provinces in the outskirts of Manila, namely Cavite, Batangas, Laguna and Rizal. Their address will provide them convenience and accessibility to important destinations, including the business districts of Roxas Boulevard and Makati; the entertainment hubs of Ermita, Malate, and Macapagal Boulevard; the institutions for education, medical care, and religion, plus an extensive range of transport terminals that will link them to different points around the metro. These young status achievers are definitely driven and want value for their investment, hence the purchase of a condo unit that serves as a fulfillment of all their hard work. The ability to afford monthly amortization of a high-rise condo unit versus renting space, for one, is proof of their upgrading status. Residing in a high-rise condo also gives them a sense of pride, having a prestigious address that boosts their drive to continue working to provide well for their family. This means that aside from putting priority on their career, they still highly value their dream of establishing a young family. They are continuously seeking a wholesome, family-oriented environment where they can raise their children without worrying about security and privacy issues. Torre de Manila addresses this through first-rate building and unit features that are well-admired throughout the industry: an innovative and sustainable avant-garde building design; a resort-like environment comprised of ground level central amenities area with a lounge pool and kiddie pool, multi-purpose play court, and clubhouse; lush landscaping, trees, parks, and other resort community features including the ingenious Sky Patio concept that offers natural lighting and ventilation indoors; as well as more open spaces and quality workmanship reflected throughout the development. These generous common spaces that are shared by the residents are also a clincher for the decision makers, especially the comfort zoners or the segment of the market that prefers the familiarity of their beloved city. Since they are now able to afford a high-rise condo unit, this segment is fully enjoying their upgraded status by choosing Torre de Manila. Here, they get relief from city stress through scenic views and ample spaces that reduce the constrictive effects of city living. Instead of worrying about their shelter requirements, at Torre de Manila, they can devote more time for family bonding and social interactions with neighbors coming from the same background. This sense of harmony, privacy, and exclusivity is what sets Torre de Manila apart from the rest of the available residential developments around the area. The 40-storey residential tower offers an inventory mix of 2-bedroom and 3-bedroom units, designed not according to superficial elements or overpromising features. Instead, they are built by DMCI Homes only with the needs of the future residents in mind. Torre de Manila, located 40 meters across Rizal Park, is a premier condo community project of DMCI Homes—a company of innovative builders and engineering experts who develop modern day living solutions for urban families. Each of its developments is built with world-standard craftsmanship borne from D.M. Consunji Inc.’s almost 60 years of experience in the construction and development industry. DMCI Homes offers its customers the highest level of expertise and its strict adherence to global standards. Its corporate philosophy is anchored on a deep understanding that buying a home is more about investing in a better way of living. Torre de Manila is the perfect validation of this timely proposition. Thanks to this feature-rich ideally located community, residents can finally enjoy a more comfortable and meaningful way of life where they can feel real good to be home. For inquiries on DMCI Homes projects, please call (02) 324-8888 or visit www.dmcihomes.com. Like us on Facebook, follow us on Twitter and view us on Youtube. ### Target market PR copy Download PDF (18 kb) Requires Adobe Reader http://www.dmcihomes.com/torre-de-manila?news-events-promos=15000&dmci-homes-customfits-torre-de-manila-for-young-families-upgraders