Help change how we perceive beautiful skin.  We should aim at promoting 'clear skin' and not 'fair skin'. Clear skin is a sign of good health and hygienic skin care habits. Surely beauty products can and should promote regimes that promote skin care through active health care and life style habits. It is time companies making and selling beauty products take responsibility in encouraging an understanding of truly beautiful skin. It is a known fact that, if you want to bring in change, offer alternatives and engage people. This one maybe simpler than we care to think. Just replace the word 'FAIR' with 'CLEAR'....add watch all of India bloom in the glorious skin tones we enjoy. The fact remains we do have varied skin tones...don't we? Despite that we are beautiful.