We demand the Immediate Removal of SIMIHAZE BEAUTY from all Sephora stores and online.

We are deeply concerned about the presence of SIMIHAZE BEAUTY in Sephora as the brands Sephora carries are a direct reflection of the company.

On October 7, 2023, as the news reports started pouring in of the brutal rapes, violent kidnappings and murders, and the incomprehensible beheadings of men, women, children, and babies in Israel, Founders and Co-CEOs of the beauty brand, Simi & Haze, posted the following on Instagram:

"So far, the Palestinian warriors have shown themselves to be the most moral and disciplined fighting force we've ever seen"

Simi and Haze have been promoting violence, murder, and terrorism constantly through their social media. They have been celebrating the death of thousands of Israelis. More than anything, they have been spreading misinformation about the events currently going on in the Israel and this misinformation is dangerous. Simi and Haze have stated that President Biden is lying about seeing photos of babies that were beheaded.

Such associations are not only harmful but also go against the ethical standards of business conduct. It is essential that you maintain a safe and respectful environment for all customers and employees.

We urge Sephora to take immediate action by removing SIMIHAZE BEAUTY from its stores. By doing so, Sephora will send a strong message that it does not tolerate any form of violence or terrorism.

Let's stand together against such harmful practices and ensure our shopping spaces remain safe and respectful for everyone. Please sign this petition to support our cause